What Is Social Media Management? A Quick Guide

While closely related, social media management and marketing serve distinct roles:

  • Social media management revolves around maintaining and growing a brand’s presence on social media channels. This includes content creation, scheduling, engagement, and analytics. It revolves around the day-to-day upkeep and nurturing of a brand’s social media footprint.
  • Social media marketing involves using social media channels for specific marketing campaigns aimed at achieving particular business objectives, such as lead generation, sales, or brand awareness. It’s more campaign-focused, leveraging social media ads, promotional strategies, and targeted content to reach broader goals.

Both are integral to a brand’s overall digital strategy, with management laying the groundwork for effective marketing.

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